Mediaocean CEO Bill Wise - building the operating system for advertising Artwork

"World of DaaS"

deep dive into Data-as-a-Service (DaaS) businesses. World of DaaS is a podcast for data enthusiasts, by data enthusiasts, where Auren Hoffman talks to business and technology leaders about all things data - building it, acquiring it, analyzing it, and everything in between.

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"World of DaaS"

Mediaocean CEO Bill Wise - building the operating system for advertising

April 01, 2025 • Word of DaaS with Auren Hoffman • Episode 189

Bill Wise is the CEO and co-founder of Mediaocean, an adtech platform that processes over $200 billion in global media spend annually.

In this episode of World of DaaS, Bill and Auren discuss:

The hidden plumbing of global advertising
Measurement monopolies in adtech
The transition from linear TV to CTV
Cultural integration in tech acquisitions

Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.

You can find Auren Hoffman on X at @auren and Bill Wise on X at @billwise.

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)