Summation (formerly World of DaaS)
Summation: non-obvious ideas that move the world. Auren Hoffman hosts leaders across tech, business, markets, and government.
Summation is the permanent home for the relentlessly curious.
Auren is CEO of NQB8, GP at Flex Capital, Chairman of Dialog; former CEO of SafeGraph and LiveRamp (NYSE: RAMP).
Summation (formerly World of DaaS)
Cardlytics CEO Amit Gupta - transaction data and commerce media
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Amit Gupta is the CEO of Cardlytics (NASDAQ: CDLX), a global commerce media platform that powers rewards programs with card-linked offers and enables brands to strengthen customer loyalty.
In this episode of World of DaaS, Amit and Auren discuss:
- How card-linked offers strengthen customer loyalty
- Identity resolution and retail media
- Cardlytics' view into $5.8 trillion of annual consumer spending
- The limitations of traditional loyalty programs
Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.
You can find Auren Hoffman on X at @auren and Amit Gupta on LinkedIn.
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)