"World of DaaS"
deep dive into Data-as-a-Service (DaaS) businesses. World of DaaS is a podcast for data enthusiasts, by data enthusiasts, where Auren Hoffman talks to business and technology leaders about all things data - building it, acquiring it, analyzing it, and everything in between.
"World of DaaS"
Cardlytics CEO Amit Gupta - transaction data and commerce media
Amit Gupta is the CEO of Cardlytics (NASDAQ: CDLX), a global commerce media platform that powers rewards programs with card-linked offers and enables brands to strengthen customer loyalty.
In this episode of World of DaaS, Amit and Auren discuss:
- How card-linked offers strengthen customer loyalty
- Identity resolution and retail media
- Cardlytics' view into $5.8 trillion of annual consumer spending
- The limitations of traditional loyalty programs
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You can find Auren Hoffman on X at @auren and Amit Gupta on LinkedIn.
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)