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"World of DaaS"
Conversations with the leaders building the future. Auren Hoffman deep dives with CEOs, investors, and innovators to explore how great companies scale, where technology is headed, and the big ideas driving change.
Auren is CEO of NQB8, GP at Flex Capital, and former CEO of SafeGraph and LiveRamp.
"World of DaaS"
Rembrand CEO Omar Tawakol - why product placement works better than traditional ads
Omar Tawakol is the CEO and founder of Rembrand, an AI-powered virtual product placement company. He founded BlueKai, a data management platform acquired by Oracle for $400M+ in 2014, and Voicera, an AI meeting assistant acquired by Cisco in 2019. He currently serves on the board of The Trade Desk and as a General Partner at super{set}.
In this episode of World of DaaS, Omar and Auren discuss:
- Why virtual billboards work better than 3D product placement
- How AI eliminates two-year product placement negotiations
- Why virtual placement grew 10x faster internationally than in the US
- The mistakes repeat founders make at scale
Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.
You can find Auren Hoffman on X at @auren and Omar Tawakol on X at @otawakol.
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)